1. In store or experiential?
We recommend the activation strategy that we feel will best assist you to achieve your objectives, this may be an "in store" activation, attendance at events, some other sort of out of home sampling, or a combination of these.
In store campaigns
These have the ability to influence the shoppers decision in store where the majority of purchase decisions are made. It gives a one on one interaction with the brand allows the features and benefits of the brand to be explained, and raises awareness of your brand with the shopper who is already in a purchasing frame of mind. If your objectives include:
In store campaigns are a really great way of achieving all of these.
Experiential and out of home
Taking your brand to unexpected places is a lot of fun. If your objectives include;
Then experiential sampling should be explored. Here are some great examples of taking function products to their target audience in a creative way.
Events and Expos
If your objectives include;
Sampling at events and expos are often a good way of achieving this. In most instances you will need to pay a fee or take a stand at an event to be able to exhibit however sampling can also be done outside events, attracting people as they enter or leave. Here are some examples of great brand exposure at events.