Guess Spring Bag Collection – in store now!
The world knows GUESS. Today, it is one of the most widely recognizable fashion brands across the globe, with over 747 GUESS and GUESS Accessory retail stores worldwide and counting. A company known for innovative style, GUESS continues to dress and accessorize the world with fashion-forward apparel, handbags, shoes, belts and more. Now, Guess is [...]
Overindulged over the silly season?
GO DETOX EVERYDAY
We all love the good old Kiwi summer – end of year parties, Christmas with the family, New Years parties, BBQ’s and after work drinks in the sun. It’s a time when we can relax and unwind, and with food and beverage in excess, it can be hard for even the saintliest of [...]
Spice up your salads this summer…
For a bold and delicious yet milder taste try Tabasco® Green Pepper Sauce. Made from Jalapeno, a milder variety of pepper, Tabasco® Green Pepper Sauce offers a distinctive taste but with less heat so you can pour on the flavour. It’s perfect for those who love to lightly spice their meal.
Hot Tips:
Add to a whole [...]
This week we’re coveting…
You will have to ask Santa nicely for this one…
Montblanc Edition Ingrid Bergman Pays Tribute to one of the most fascinating Stars of our Time
Montblanc’s new Special Edition honours the renowned Hollywood actress Ingrid Bergman, following the Hollywood legends Greta Garbo and Marlene Dietrich who have been honoured by the “Diva” line of Montblanc writing [...]
Promotions – What not to do!
New York is not the place to leave unattended bags around. So you’ve got to wonder what the Burlington Coat Factory were thinking when they staged a guerrilla campaign and left 500 bags around New York City within a week of September 11.
Ever since that terrible day on 9-11, New Yorkers have all been told [...]
The Taste of Yellow Chocolate Sampling
Product Placement sampling team out and about getting the public’s view on the ‘taste of yellow chocolate’…
Coming soon to a beach near you…
This summer Product Placement will join forces with Hawaiian Tropic in a nationwide promotion and sampling campaign.
The fully integrated campaign will see Hawaiian Tropic Brand Ambassadors at hot spots throughout the Country protecting Kiwi bods from the harsh summer sun. An in-store campaign will be run in conjunction in supermarkets across 13 key regions of [...]
HOT TIP!
Mobile sampling (walking around with a tray or bag) is the best way to undertake an instore sampling campaign- it’s cheaper, more approachable and more successful in making direct sales – brand ambassadors can be right next to the product on the shelf- directing people to the product. Grocery managers love mobile sampling too!
Product Placement Celebrates Ten Years!
This month, Product Placement celebrates ten years in business. Starting off with 50 staff, Product Placement now boasts over 500 contractors nationwide. It’s been a fascinating and exciting journey, and we can’t wait to see what the next ten years is going to bring.
Ten things we love about….
Experiential Sampling!
1. Quantity: You can interact with up to thousands of people at one time
2. Quality: Your consumers are engaged with you and your product
3. Memorable: Dwell times are longer and brand recall is significantly improved
4. Engaging: It uses all the senses – sight, sound, smell, touch and taste
5. Multi-sensory: Humans communicate on many varied [...]