InSinkErator®
Campaign: InSinkErator®
Purpose: To promote the new hot/cold tap from InSinkErator – targeting key magazines of the household shopper.
Execution: Meeting with editors one on one, we took them through the benefits of the tap and its wide number of uses. Rather than just promote it as a hot and cold tap, we tailored the release around [...]
Hawaiian Tropic Sport
Campaign: Hawaiian Tropic Sport
Brief: To launch the new Hawaiian Tropic Sport range to the NZ market and maximise sales by creating strong brand and product awareness through media exposure - educating the end consumer through product placement and editorial in relevant publications.
Campaign Concept:
The Sport Dri-Touch and Sport Ultra Mist products were released to the media [...]
Yellow Pages: The Taste of Yellow
Product Placement was appointed to undertake a nationwide sampling campaign for Yellow Pages,for their quest to find ‘The Taste of Yellow’.
A guy called Josh was the chosen applicant to undertake the challenge- with his brief being that he could only use the Yellow Pages to find his suppliers and create the product for distribution. The [...]
illy® Coffee PR Campaign
Campaign
illy® Coffee
Purpose
To promote the illy® coffee brand and gain exposure for illy® Medium Grind Medium Roast.
Execution
Targeting key magazine and newspaper titles, we pitched illy® Medium Grind Medium Roast to women’s, lifestyle and food magazines. Limited edition illy® art collection sets were used as giveaways in home and lifestyle publications to communicate illy’s passion for the [...]
Wattie’s Very Special Soup In-Store Sampling
Brief
Product Placement was tasked to plan and execute a national sampling campaign in Progressive and Foodstuffs supermarkets during Wattie’s Soup Month with the objective of encouraging customer to make an on the spot purchase, encourage future purchase, increase product awareness and enhance trade relationships.
Target market
Primarily female, general household shopper, aged 25+ years – new and [...]
Lion Nathan – Corona / GeorgeFM Beach Tour
Target Market
18-35+
Campaign
Corona/George FM Beach and Bar Tour
Purpose
Make Corona THE choice of beer to associate with ‘relaxed freedom’ over summer
Our teams followed GeorgeFM throughout the North Island promoting Corona to patrons and beach-goers alike!
Our team visited the Coromandel, Whangarei and Auckland, bringing with them some fantastic weather and the party atmosphere we always associate with Corona!
With [...]
Latest Metro Hangers Case Study
Ferrit.co.nz
Target Market
Males and Females late 20’s-30’s
Campaign
Metro Hangers
Purpose
Generate awareness of the launch of Ferrit.co.nz
Encourage target market to visit and purchase from the Ferrit.co.nz website
Execution
Metro Hangers were placed on vehicles in regions and areas where the target market were likely to park. Our aim was to target “tech-savvy” young professionals.
Clients that use our patented Metro Hanger service [...]
Tabasco Sauce In-store Sampling May-June 2009
Brief
To promote awareness and increase sales of Tabasco Sauce by executing a national in-store sampling campaign in key supermarkets across the country.
Target Market
20 -45 year old males or anyone who loves a hot taste. General household shoppers looking for innovative flavour enhancers.
Creative Delivery
31 sessions conducted in Foodstuffs supermarkets in the main metropolitan areas of New [...]
Wattie’s Very Special Soup Office Drops June 2009
Brief
To promote Wattie’s Very Special Soup as the perfect lunch time meal to professionals in their place of work and compliment existing Wattie’s Soup Month activity.
Target Market
Professional office workers, new and existing Wattie’s customers.
Creative Delivery
Young and vibrant Wattie’s Brand Ambassadors (Product Placement promotional staff) visited 250 offices in the main metropolitan regions of New Zealand [...]
Aveeno Ski Field Sampling – Winter 2009
Brief
To create buzz and excitement around Aveeno on New Zealand ski fields, educate consumers on the skincare benefits of Aveeno Active Naturals and promote the natural fit between Aveeno and skiing in a seasonally skewed experiential campaign.
Target market
Women 25 – 54, who are looking for credible solutions for her and her family’s skincare needs. Skiers [...]