Yellow Pages: The Taste of Yellow

Product Placement was appointed to undertake a nationwide sampling campaign for Yellow Pages,for their quest to find ‘The Taste of Yellow’.
A guy called Josh was the chosen applicant to undertake the challenge- with his brief being that he could only use the Yellow Pages to find his suppliers and create the product for distribution. The [...]

Wattie’s Very Special Soup Office Drops June 2009

Brief
To promote Wattie’s Very Special Soup as the perfect lunch time meal to professionals in their place of work and compliment existing Wattie’s Soup Month activity.
Target Market
Professional office workers, new and existing Wattie’s customers.

Creative Delivery
Young and vibrant Wattie’s Brand Ambassadors (Product Placement promotional staff) visited 250 offices in the main metropolitan regions of New Zealand [...]

Aveeno Ski Field Sampling – Winter 2009

Brief
To create buzz and excitement around Aveeno on New Zealand ski fields, educate consumers on the skincare benefits of Aveeno Active Naturals and promote the natural fit between Aveeno and skiing in a seasonally skewed experiential campaign.
Target market
Women 25 – 54, who are looking for credible solutions for her and her family’s skincare needs. Skiers [...]

ECOVER – Environmentally Friendly Cleaning Products

Target Market
Household consumers – 25-45 yrs
Campaign
“Helping to clean up” by way of event sampling nationwide in association with Auckland City Council and the MoreFM Tri-series events.

Uniforms
White overalls were branded with the ECOVER logo to create a ‘tough wearing’ look but also maintaining a ‘cute’ look for the team.
Purpose
The purpose of the campaign was to [...]

Clean & Clear – Johnson & Johnson

Target Market
Teenage girls (predominately).
Campaign
The ‘Clean and Clear Beach Blitz’ girls travelled to the Coromandel for 12 days over the Christmas/ New Years period and handed out samples of the new Clean and Clear Oxygenating products. We had presence on Coromandel FM and were sponsors of the ‘miss’ pageants throughout the period.
Uniforms
Our girls wore white shorts/ [...]

Baileys Flavours – Lion Nathan

Target Market
Female house hold consumers – 25-55 yrs
Campaign
Baileys launched two new flavours to complement the original Baileys drink. Mint chocolate and Caramel were sampled alongside the original flavour so that comparisons could be made.
Uniforms
Smart Baileys aprons were worn which gave the appearance of a more ‘upmarket’ product.
Purpose
The purpose of the campaign was to create an [...]

Band Aid – Johnson & Johnson

Campaign
Product Placement undertook a campaign at the Teddy Bear’s picnic in the Auckland Domain. We made a ‘Teddy Bear’s Hospital’ where kids could bring their teddy bears to be ‘fixed’ by our Band Aid nurses.
Target Market
Parents and children
Uniforms
Our girls wore Band Aid ‘nurses’ smocks with branding. They also had stethoscopes to listen to teddy’s heartbeat.
Purpose
The [...]

Lion Nathan – Mckenna Bourbon On-Premise

Campaign
Product Placement undertook a Nationwide branding campaign for Lion Nathan’s new Mckenna Bourbon RTD product.
Our girls were onsite at bars in main metro areas, promoting the brand and selling the product to patrons in the bars.
Target Market
Guys 18-35yrs
Uniforms
For this winter campaign, our girls wore fitted black Mckenna shirts and black jeans with Mckenna branding. The [...]