InSinkErator®
Campaign: InSinkErator®
Purpose: To promote the new hot/cold tap from InSinkErator – targeting key magazines of the household shopper.
Execution: Meeting with editors one on one, we took them through the benefits of the tap and its wide number of uses. Rather than just promote it as a hot and cold tap, we tailored the release around [...]
Hawaiian Tropic Sport
Campaign: Hawaiian Tropic Sport
Brief: To launch the new Hawaiian Tropic Sport range to the NZ market and maximise sales by creating strong brand and product awareness through media exposure - educating the end consumer through product placement and editorial in relevant publications.
Campaign Concept:
The Sport Dri-Touch and Sport Ultra Mist products were released to the media [...]
illy® Coffee PR Campaign
Campaign
illy® Coffee
Purpose
To promote the illy® coffee brand and gain exposure for illy® Medium Grind Medium Roast.
Execution
Targeting key magazine and newspaper titles, we pitched illy® Medium Grind Medium Roast to women’s, lifestyle and food magazines. Limited edition illy® art collection sets were used as giveaways in home and lifestyle publications to communicate illy’s passion for the [...]
The South Beach Collection by OPI
Brief
To create an event that informs and excites editors of its latest major nail lacquer range ‘The South Beach Collection by OPI’ and to also provide a unique and memorable hands-on experience where editors feel relaxed and pampered.
Product Placement designed and developed an invitation and selected The Heritage Roof Top Pool as the perfect venue [...]