Wattie’s Very Special Soup In-Store Sampling
Brief
Product Placement was tasked to plan and execute a national sampling campaign in Progressive and Foodstuffs supermarkets during Wattie’s Soup Month with the objective of encouraging customer to make an on the spot purchase, encourage future purchase, increase product awareness and enhance trade relationships.
Target market
Primarily female, general household shopper, aged 25+ years – new and [...]
Tabasco Sauce In-store Sampling May-June 2009
Brief
To promote awareness and increase sales of Tabasco Sauce by executing a national in-store sampling campaign in key supermarkets across the country.
Target Market
20 -45 year old males or anyone who loves a hot taste. General household shoppers looking for innovative flavour enhancers.
Creative Delivery
31 sessions conducted in Foodstuffs supermarkets in the main metropolitan areas of New [...]