Wattie’s Very Special Soup In-Store Sampling
Brief
Product Placement was tasked to plan and execute a national sampling campaign in Progressive and Foodstuffs supermarkets during Wattie’s Soup Month with the objective of encouraging customer to make an on the spot purchase, encourage future purchase, increase product awareness and enhance trade relationships.
Target market
Primarily female, general household shopper, aged 25+ years – new and [...]
Lion Nathan – Corona / GeorgeFM Beach Tour
Target Market
18-35+
Campaign
Corona/George FM Beach and Bar Tour
Purpose
Make Corona THE choice of beer to associate with ‘relaxed freedom’ over summer
Our teams followed GeorgeFM throughout the North Island promoting Corona to patrons and beach-goers alike!
Our team visited the Coromandel, Whangarei and Auckland, bringing with them some fantastic weather and the party atmosphere we always associate with Corona!
With [...]
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Latest Metro Hangers Case Study
Ferrit.co.nz
Target Market
Males and Females late 20’s-30’s
Campaign
Metro Hangers
Purpose
Generate awareness of the launch of Ferrit.co.nz
Encourage target market to visit and purchase from the Ferrit.co.nz website
Execution
Metro Hangers were placed on vehicles in regions and areas where the target market were likely to park. Our aim was to target “tech-savvy” young professionals.
Clients that use our patented Metro Hanger service [...]
Tabasco Sauce In-store Sampling May-June 2009
Brief
To promote awareness and increase sales of Tabasco Sauce by executing a national in-store sampling campaign in key supermarkets across the country.
Target Market
20 -45 year old males or anyone who loves a hot taste. General household shoppers looking for innovative flavour enhancers.
Creative Delivery
31 sessions conducted in Foodstuffs supermarkets in the main metropolitan areas of New [...]
Wattie’s Very Special Soup Office Drops June 2009
Brief
To promote Wattie’s Very Special Soup as the perfect lunch time meal to professionals in their place of work and compliment existing Wattie’s Soup Month activity.
Target Market
Professional office workers, new and existing Wattie’s customers.
Creative Delivery
Young and vibrant Wattie’s Brand Ambassadors (Product Placement promotional staff) visited 250 offices in the main metropolitan regions of New Zealand [...]
Aveeno Ski Field Sampling – Winter 2009
Brief
To create buzz and excitement around Aveeno on New Zealand ski fields, educate consumers on the skincare benefits of Aveeno Active Naturals and promote the natural fit between Aveeno and skiing in a seasonally skewed experiential campaign.
Target market
Women 25 – 54, who are looking for credible solutions for her and her family’s skincare needs. Skiers [...]
ECOVER – Environmentally Friendly Cleaning Products
Target Market
Household consumers – 25-45 yrs
Campaign
“Helping to clean up” by way of event sampling nationwide in association with Auckland City Council and the MoreFM Tri-series events.
Uniforms
White overalls were branded with the ECOVER logo to create a ‘tough wearing’ look but also maintaining a ‘cute’ look for the team.
Purpose
The purpose of the campaign was to [...]
Clean & Clear – Johnson & Johnson
Target Market
Teenage girls (predominately).
Campaign
The ‘Clean and Clear Beach Blitz’ girls travelled to the Coromandel for 12 days over the Christmas/ New Years period and handed out samples of the new Clean and Clear Oxygenating products. We had presence on Coromandel FM and were sponsors of the ‘miss’ pageants throughout the period.
Uniforms
Our girls wore white shorts/ [...]