Coming soon to a beach near you…
This summer Product Placement will join forces with Hawaiian Tropic in a nationwide promotion and sampling campaign.
The fully integrated campaign will see Hawaiian Tropic Brand Ambassadors at hot spots throughout the Country protecting Kiwi bods from the harsh summer sun. An in-store campaign will be run in conjunction in supermarkets across 13 key regions of [...]
HOT TIP!
Mobile sampling (walking around with a tray or bag) is the best way to undertake an instore sampling campaign- it’s cheaper, more approachable and more successful in making direct sales – brand ambassadors can be right next to the product on the shelf- directing people to the product. Grocery managers love mobile sampling too!
Product Placement Celebrates Ten Years!
This month, Product Placement celebrates ten years in business. Starting off with 50 staff, Product Placement now boasts over 500 contractors nationwide. It’s been a fascinating and exciting journey, and we can’t wait to see what the next ten years is going to bring.
illy® Coffee PR Campaign
Campaign
illy® Coffee
Purpose
To promote the illy® coffee brand and gain exposure for illy® Medium Grind Medium Roast.
Execution
Targeting key magazine and newspaper titles, we pitched illy® Medium Grind Medium Roast to women’s, lifestyle and food magazines. Limited edition illy® art collection sets were used as giveaways in home and lifestyle publications to communicate illy’s passion for the [...]
Ten things we love about….
Experiential Sampling!
1. Quantity: You can interact with up to thousands of people at one time
2. Quality: Your consumers are engaged with you and your product
3. Memorable: Dwell times are longer and brand recall is significantly improved
4. Engaging: It uses all the senses – sight, sound, smell, touch and taste
5. Multi-sensory: Humans communicate on many varied [...]