Experiential

Experiential marketing is the art of creating an experience where the result is an emotional connection to a person, brand, product or idea. (Wikipedia)

The term experiential marketing may be relatively new but the concepts behind it are not. Activity such as special events, product promotions and PR stunts have had their place in the promotional mix for decades – engaging consumers and the public emotionally.  In these days, as traditional media starts to lose its ability to connect with the public, companies need new ways to bond with their target market.  Product Placement specializes in creating consumer connection with your brand through a designed emotive experience.

With over 500 brand evangelists, we will create an innovative experiential campaign to connect you with your consumers. Combined with a targeted PR campaign, we can help you develop new and exciting ways to build your brand, and speak to and interact with your publics.

Case studies:

• Aveeno
• Watties
• Lion Nathan – McKenna
• Band Aid – Johnson’s
• Baileys as its in-store
• Clean & Clear – Johnson’s
• Ecover
• Lion Nathan – Corona