Purpose: To promote the new hot/cold tap from InSinkErator – targeting key magazines of the household shopper.

Execution: Meeting with editors one on one, we took them through the benefits of the tap and its wide number of uses. Rather than just promote it as a hot and cold tap, we tailored the release around the specific magazines, for example the mother and baby magazines received a release around the benefits of using a hot tap to heat milk and sterilise baby products. Food magazines received releases that included recipes eg: heating chocolate, by using the hot tap or loosing jar lids. We also organised reader giveaways in key titles which were a great success in promoting product awareness.

Summary: Media received $45,000 +

Placements in the following titles:

• Your Home and Garden 
  Homestyle
  Real magazine
  Eye Magazine
  ohBaby!
  In my Kitchen
  NZ Weddings
  Sunday Star Times
  NZ House and Garden
  Dish

Brief: To launch the new Hawaiian Tropic Sport range to the NZ market and maximise sales by creating strong brand and product awareness through media exposure -  educating the end consumer through product placement and editorial in relevant publications.

Campaign Concept:
The Sport Dri-Touch and Sport Ultra Mist products were released to the media (including women’s magazines, sport titles and lifestyle publications) – distributed in creative, educational media kits with a Hawaiian Tropic branded beach towel, hat and sports gear. The press release focused on the benefits of the Sport range for water activities, sports and general beach use. Three weeks later we sent out the Aloe Mist focusing obviously on after-sun care. Splitting the campaign into 2 releases proved very successful in that editors received a ‘double-hit’ from the brand, and the products could be properly communicated in a simple and effective way.

Media received: $45,000+

Call 0800 289 928 to find your nearest stockist.

Newsletter Summer 09/10

This month’s issue contains:

• Recent sampling campaign – The Taste of Yellow
• How Social Media assists Christmas Shoppers
• Overseas PR Campaign – JC Penney’s ”Doghouse’

And much more…

Click here to view: Newsletter Summer 09/10

GO DETOX EVERYDAY

We all love the good old Kiwi summer – end of year parties, Christmas with the family, New Years parties, BBQ’s and after work drinks in the sun.  It’s a time when we can relax and unwind, and with food and beverage in excess, it can be hard for even the saintliest of us not to over-indulge in delicious treats and a well-deserved drink or two.

However, all this fun can take a toll on our bodies, and our livers must work over-time to compensate for our not-so-healthy choices.  If you’ve overindulged this summer, GO Healthy New Zealand are here to assist you, and your liver, back to optimum health with GO Detox Everyday – a powerful one-a-day formula which supports healthy liver function.

Go Healthy New Zealand products are available in leading pharmacies and health stores nationwide. For more information call 0508 4669327 or visit www.gohealthynz.co.nz ]]> http://www.productplacement.co.nz/coping-with-the-silly-season-390/feed 0 http://www.productplacement.co.nz/yellow-pages-the-taste-of-yellow-385 http://www.productplacement.co.nz/yellow-pages-the-taste-of-yellow-385#comments Fri, 18 Dec 2009 01:45:09 +0000 Product Placement http://www.productplacement.co.nz/?p=385

Taste of Yellow

Product Placement was appointed to undertake a nationwide sampling campaign for Yellow Pages,for their quest to find ‘The Taste of Yellow’.

A guy called Josh was the chosen applicant to undertake the challenge- with his brief being that he could only use the Yellow Pages to find his suppliers and create the product for distribution. The whole journey can be followed at www.yellowchocolate.co.nz

Brief
Yellow Pages wanted to get the nation’s opinion in regard to the ‘Taste of Yellow’ so Josh was asked to come up with flavours of chocolate which he had to manufacture and produce samples of.Product Placement then took the chocolates out to the nation, and gained their opinion on their favourite ‘mystery flavour’ which represented the ‘Taste of Yellow’. Four mystery flavours of chocolates were sampled.
Delivery
Equipped with bright coloured ‘hot dog’ style trays for mobile sampling, pairs of our girls hit the city streets in Whangarei, Auckland, Nelson, Queenstown,Invercargill, Dunedin,Tauranga, Napier, Palmerston North, Hamilton, Christchurch and Wellington. Over
6,500 chocolates were sampled and eagerly scoffed around the country- and opinions varied hugely!
Our girls generated large crowds wherever they went. The Taste of Yellow was hotly contested and opinions recorded.
Summary
The Taste of Yellow campaign was a fun and interactive campaign that not only sparked people’s interest but enabled kiwis to be part of the creation of the Taste of Yellow.
We believe that Yellow Pages gained great depth of profile through this experiential campaign.We eagerly await the announcement of the real Taste of Yellow – the people have spoken!

Hot Tips:
Add to a whole host of dips – like guacamole and salsa
Perfect for Mexican and Spanish dishes like tacos, burritos, red beans, rice or paella
Add to stir-frys for a flavoursome taste
Flavour enhancer for all fresh produce including salads, vegetables, seafood, chicken and eggs

Available at all good supermarkets nationwide
For more information and hundreds of recipe ideas, visit: www.tabasco.com

Montblanc Edition Ingrid Bergman Pays Tribute to one of the most fascinating Stars of our Time

Montblanc’s new Special Edition honours the renowned Hollywood actress Ingrid Bergman, following the Hollywood legends Greta Garbo and Marlene Dietrich who have been honoured by the “Diva” line of Montblanc writing instruments in previous years. Regarded as one of the great international stars in the history of entertainment, the special edition Montblanc writing instruments, created for the discerning woman, are inspired by Bergman’s outstanding talent, riveting persona, sophisticated elegance and charismatic radiance.

Honesty, grace, determination, refinement, warmth, sensuality – the masterly designs of Montblanc Edition Ingrid Bergman beautifully capture the multi-faceted character of the uniquely gifted Stockholm-born legend. Through a career spanning half-a-century, Ingrid Bergman appeared in over 50 movies performing in the five languages she spoke fluently – Swedish, German, French, English and Italian. She worked with legendary actors – Humphrey Bogart, Cary Grant, as well as Gary Cooper, and received critical acclaim on the Broadway stage and in London’s West End. A prolific writer, Bergman also kept an acting diary and Ingrid Bergman: My Story, her autobiography, became a best seller when it was published in 1980.

The Ingrid Bergman Edition La Donna : A style of Female Perfection

This Montblanc Edition Ingrid Bergman writing instrument features Montblanc’s 18 K red gold nib with its distinctive heart-shape incision. The opulent cap is topped with the Montblanc iconic emblem, adorned with a lady-like amethyst and features Bergman`s elegant personal signature.

The sleek black precious resin barrel of La Donna reflects Ingrid Bergman’s statuesque presence and timeless, refined style.

An ingenious detail is the lush, pleat-pattern mother-of-pearl-hued lacquered metal cap. This motif alludes to the gathers of a richly draped skirt, a sartorial item in which Bergman appeared ubiquitously.

The red gold plated fittings of La Donna allude to Bergman’s unrivalled skill to believably project passion on screen – as a leading lady of legendary romance films such as Casablanca and Spellbound.

La Donna is available as a cartridge fountain pen, a ballpoint and as a rollerball.

Media Enquiries: For more information on Montblanc or these products please contact: Elysia Shirtliff
09 361 0344, elysia@productplacement.co.nz