3M Easy Erasing Pad - Oct 2011

The client brief
To demonstrate the ease and versatility of the product to the target market. To increase the rate of sale in store for the brand.
 
The product
3M easy erasing pad is a versatile cleaning pad that cleans and removes, indelible pen, crayon and other marks from household surfaces, just using water.
 
The response
We felt it was important to showcase how great and easy the product was to use especially mums with kids who were a key target.
 
Using a number of props to represent situations in the household, the team used a live demonstration of using vivid marker on tiles, a light switch and the top of the demonstration table to show shoppers the power of the product.
 
The outcome
Product sold out during the demonstration sessions in 95% of the stores!

The Client said

“We were very impressed with Product Placement throughout our in store demonstration campaign. Their experience in the field, know how and creativity, ensured that our campaign was a success. We had fabulous communication and concise, constructive feedback. We are looking forward to working with Product Placement again in the future."