Avocados - Summer 2011/2012

The client brief
To encourage trial and purchase of the product. The client also wanted us to demonstrate the versatility of the product.

The product
Fresh produce - Hass Avocados.

The response
Our brand ambassadors prepared two easy recipes - chicken skewers and guacamole - to demonstrate the versatility of avocados. This tied in with the 'Add an Avocado' catchphrase for the campaign.

The uniforms had a fresh appeal and the large table wraps with smartphone readable QR codes added additional impact.

The outcome
Shoppers loved the quick and tasty recipes which showcased the avocados. Over 8400 units were placed in shopper trolleys over just two weeks.