Bundaberg Brewed Drinks - in store - summer 2011/2012

The client brief
To develop a sampling campaign to demonstrate key products within their Brand and to encourage trial and purchase of the Brand. The client also wanted us to think outside the square when it came to execution and to add some excitement, this needed to also tie in with their ATL creative.
 
The product
Bundaberg Brewed Drinks – Café Flavors and Lemon Lime and Bitters
 
The response
 We developed an integrated in store campaign to kick off the program and tie in with the Clients advertising. We then rolled out a fun experiential out of home campaign taking the Bundaberg “little bit posh” Garden Bar to the streets.
 
We developed uniforms with a fun take on waiter’s uniforms that looked impactful and fun in store. Big table wraps added additional impact and freshness, and mock grass added to the theme.
 
The outcome
The shopper feedback was extremely positive and enabled them to try new flavours of the Brand. Over 780 4-packs of product were placed in shopper trolleys within 3 weeks.