Colgate Sensitive Pro-Relief Toothpaste
The client brief
To raise awareness of a new product in the Colgate toothpaste range targeted at consumers who experience tooth sensitivity. To encourage trial and purchase of the brand.
Colgate Sensitive Pro-Relief Toothpaste which provides both instant and long-lasting relief from tooth sensitivity.
As the Pro-Argin technology is unique to Colgate Sensitive Pro-Relief, this aspect along with the instant relief it can provide were the key points to push.
Dressed in dentist-style crisp white tunics, our brand ambassadors handed shoppers an applicator with a small sample of toothpaste to rub into affected areas of tooth sensitivity. Customers were then handed a glass of ice cold water to demonstrate the toothpaste's ability to work instantly.
Shoppers with sensitive teeth were easily able to experience the benefits of the product instantly. Targets set for the campaign were not only met but exceeded.