Farmers Union Yogurt - Nov 2011

The client brief 
To support the launch of a new product.

The product 
Farmers Union Gourmet Yoghurt.
 
The response
 A simple mobile demonstration with staff positioned right beside the product in the chiller. A very concentrated campaign was rolled out to integrate with the clients promotional pricing in stores.
 
The outcome
Fantastic, the campaign allowed shoppers to taste three variants of this premium product and over 1000 products were put in shoppers trolley's.
 
The client said

"Just letting you know I went to have a look at the tasting in Countdown Meadowbank yesterday and was impressed with the taster – She was engaging with consumers, selling the product as well as describing the key attributes…

Very professional…"