Fishermans Friend - Hamilton V8s
The client brief
To get a personal connection between Fisherman’s Friend and consumers while making a significant impact on the large crowd at the Hamilton V8s Supercars. To raise awareness of the brand in a fun and relevant way and to encourage trial and purchase of the brand.
Fisherman’s Friend Lozenges (Blackcurrant and Original)
A team of six elite female brand ambassadors were selected to staff the three day event and wore brightly coloured skintight PVC overalls, ensuring maximum impact and coverage of the V8s Supercars Championship.
A spinning wheel from our previous campaign was used for further consumer interaction asking them if they were “flirty or feisty” which represented the two flavours of product being sampled.
A total of 9,792 packets of Fisherman's Friend were handed out over the three day event.