Fishermans Friend - Winter 2011

The client brief 
To get a personal connection between Fisherman’s Friend and consumers. To raise awareness of the Brand in a fun and relevant way and to encourage trial and purchase of the Brand.
 
The product 
Fisherman’s Friend Lozenges
 
The response:
Working with the clients Agency we turned Segways into boats with gorgeous captain and crew. A spinning wheel was developed for further consumer interaction asking them if they were “flirty or feisty” which represented the two flavours of product being sampled.
 
A nationwide calendar was developed of in store and experiential activity over the winter months to target different consumer touchpoints.
 
The outcome 
Over 20,000 samples were distributed over an 8 week period