Fishermans Friend - Winter 2011
The client brief
To get a personal connection between Fisherman’s Friend and consumers. To raise awareness of the Brand in a fun and relevant way and to encourage trial and purchase of the Brand.
Fisherman’s Friend Lozenges
Working with the clients Agency we turned Segways into boats with gorgeous captain and crew. A spinning wheel was developed for further consumer interaction asking them if they were “flirty or feisty” which represented the two flavours of product being sampled.
A nationwide calendar was developed of in store and experiential activity over the winter months to target different consumer touchpoints.
Over 20,000 samples were distributed over an 8 week period