Grove Avocado Oil - Sept 2011

The client brief
To encourage shoppers to trial and purchase the product. To demonstrate the variety of flavours across the Brand within the Auckland region.
 
The product
Grove Avocado Oil is a NZ produced premium Brand of Avocado Oil. The brand has a number of different delicious flavors, and can be used in a variety of ways from dipping oil to an addition to many dishes.
 
The response
Working with the client’s distributor we put together a calendar for an in store campaign strategically targeting key stores within the Foodstuffs and PEL Group.  As the product is at a premium price in the category we structured the sessions to coincide with promotional pricing.
 
Thinly sliced white bread was used to showcase the pure taste of the oils and the staff were able to explain key benefits to shoppers while they tasted the product.
 
The outcome
We exceeded our average sales target in store by over 20%.