Home > great campaigns > Listerine - July 2011
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Listerine - July 2011The client brief To support the launch and raise awareness of the product which had a distinct point of difference in the mouthwash segment. To encourage trial and purchase of the product while the demonstrator was in store. To provide integration and key touch points to the client's ATL campaign. The product Listerine Zero – Zero alcohol mouthwash The response A campaign comprising of in store sampling and office drops was recommended. Staff demonstrated the product in store with highly branded stand, dressed in dental scrubs to provide cut through and authenticity with the brand. Office drops comprised of an intense national hit of key offices where the product with a pump top was delivered by our promotional team to key offices with more than 20 staff members. The outcome Recipients' comments include “great I was wanting to try this and now I can”
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