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Mr Muscle Touch Up

The Client Brief
To demonstrate the improved convenience of Touch Up Mr Muscle versus wipes and triggers.

The Product
The new Touch Up Bathroom and Kitchen cleaners in a new dispenser format designed for easy accessibility and use.

The Response
Mr Muscle Kitchen and Bathroom Touch Up was demonstrated to interested shoppers in store, utilising different props to represent relevant cleaning situations. PA announcements were organised in key stores by SCJ sales staff with the objective of driving shoppers to the in store demonstration stand.

The Outcome
Interested shoppers were offered a generous “discount” coupon which enabled them to essentially get the product FOC. The benefit for SCJ was that the product scanned out of store at full price therefore contributing to share and sales gain. The benefit to the shopper being they get to trial a full size product at home risk free.  Over the course of the campaign approx. 3748 coupons were distributed to interested shoppers. This equates to a to a 85% conversion rate of sampling to distribution of coupons.
 
18 01-MrMuscle-CDGreyLynn-01(copy) 18 01-MrMuscle-CDGreyLynn-02(copy) CD Westgate Mr Muscle 18 01 2014(copy) 5(copy)
Mr Muscle CD Lynn Mall 19(copy) Mr Muscle CD Manukau 18 1 14 (5)(copy) Mr Muscle CD Manukau 18 1 14 (2)(copy) Mr Muscle CD Northlands Chloe Hall 18(copy)
Mr Muscle Countdown Meadowlands 25 01 2014 (4) 2(copy) Mr Muscle CD Kelston 25(copy) 25(copy) Mr Muscle CD Manukau 18 1 14 (6)(copy)