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Pave Foods Fine Food Show

The client brief
At this business to business service food show, Pave’s vision was to showcase the Dole brand and the complete range of available products, with a specific focus on the launch and introduction of the brand new Dole Fruit Soft Serve which is the only kind like it in the world. The other key focus was for the brand ambassadors to market Pave as a good brand and distribution company.

The product 
The complete range of Dole products including their breakfast, snacks, desserts and canned fruit. The special showcase was on the new Dole Fruit Soft Serve.

The response
The top three elite brand ambassadors helped to set up the huge stand and make it look presentable while also preparing samples. The team wore white "Pave" branded aprons, tops and caps. The team were responsible for approaching customers to hand out samples of every product and talk through opportunities to buy in specific products into their businesses and push the sales.

The outcome
“The girls were superb, always on time and quickly picked up on all the stuff we’re doing, the girls were just fantastic. We loved having them so much so that we’ve already mentioned other upcoming trade shows that we’re doing” - Lourence Bacani, Associate Marketing & Product Development at Pavé Consumer Brands Limited.
 
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