The Client Brief
To encourage shoppers to trial and purchase the products. To offer the variety of new flavours across the country.
Four packs of Mango & Apricot and Natural flavoured yoghurt.
Our demonstrators prepared small cups of each variant of Symbio yoghurt. The consumer had the choice of what flavour they wanted to sample. Demonstrators roamed the store using ushertte trays to reach as many shoppers as possible.
Increased sales were experienced during demonstration sessions while also elevating consumer awareness as a large number of customers had not tried the new Symbio flavours.