Lion Nathan – Corona / GeorgeFM Beach Tour
Target Market
18-35+
Campaign
Corona/George FM Beach and Bar Tour
Purpose
Make Corona THE choice of beer to associate with ‘relaxed freedom’ over summer
Our teams followed GeorgeFM throughout the North Island promoting Corona to patrons and beach-goers alike!
Our team visited the Coromandel, Whangarei and Auckland, bringing with them some fantastic weather and the party atmosphere we always associate with Corona!
With Corona branded t-shirts, leis, towels and hacky sacks, our girls were never short of attention, or willing participants who wanted to win our branded gear!
