PR
Consumer PR and promotions
About us
Product Placement specialises in consumer PR with expertise covering a wide range of categories including beauty, lifestyle, food and fashion. We pride ourselves in providing tailored, cost-effective solutions for clients, enabling you to meet (and often exceed) core communication objectives.
We are a small boutique company that has been in business for over 10 years. Lead by industry expert Rebecca Purdy, Product Placement boasts long and enduring relationships with editors to ensure your product is placed in the right magazines, newspapers and websites and seen and talked about by the right people.
We have a fantastic reputation among beauty, health, lifestyle, food and general editors and have a proven track record in promoting well-known, respected brands such as Montblanc, Guess, Tabasco®, illy Coffee, American Crew, O.P.I, Nimue, Johnson & Johnson, Wrigley’s, T2, Go Healthy, Slimmm and many, many more!
What we can do for you
• Plan, manage and deliver tailored consumer PR campaigns
• Create innovative, eye-catching press kits that gain cut-through and get results
• Produce magazine promotions and manage from concept to final print
• Create radio promotions and commercials
• Manage product launches and events
• Create and distribute Trade Presenters
Who do we talk to?
We deal directly with:
• Key beauty, health, lifestyle, food and fashion editors for New Zealand’s leading magazines, newspapers and websites
• Leading radio and television personalities and suitable opinion leaders
• Stylists, make-up artists and fashion designers. We also work with NZ Fashion Week and associated designers
PR vs Advertising
Utilising the services of an experienced PR company means that coverage of your product is viewed with more credibility as it’s built into editorial coverage, rather than into a paid advertisement.
While we believe advertising has its place alongside PR, we consider products built into a feature or on an editorial page (for example a product listed as an ‘editor’s favourite’) will be taken more seriously by consumers.
Why invest in PR?
As we are coming out of ‘tougher economic times’, we understand that marketing budgets are tight, which is all the more reason to invest in PR. We work alongside your advertising budget to enhance it, giving you the best of both worlds. Utilising great PR will allow you to reach a broader cross-section of target publications at a much lower cost than traditional advertising. We believe PR is the most cost-effective way to reach your target market. We are even willing to give new clients a trial period to prove just how successful we are at what we do!
Why Product Placement?
Our success comes through our networks of contacts in the industry and the relationships we have with editors. We are in constant contact with the editors and they will often email us with up and coming key features so we are always ahead of the game on what articles are going to print.
We have been working in Consumer PR for over ten years and know we can promote your brand in a targeted way to achieve real, tangible results. Many companies undertake their PR activity themselves. While there can be some success running this in-house, the face that we specialise in PR means that our contacts, experience and knowledge are a resource you can’t afford not to utilise. Running a PR campaign or product launch can be time-consuming (we know this only too well, it’s our full-time job!). We offer our services to save you time, and allow you to focus on what you do best – while we do what we do best! We are even willing to give new clients a trial period to prove just how successful we are at what we do!
We are passionate about maintaining close relationships with key editors and opinion leaders to ensure we are in contact with the right people at the right time. This means we can continually offer our clients the best services possible, to maximise their PR spend.
Contact
We would love to have the opportunity to have a chat with you about your requirements and prepare a campaign proposal for your consideration. To find out more about the PR services Product Placement can provide for your brand, please contact Elysia Shirtliff by email or phone +64 9 361 0344 extn 5.
Case studies