Breville

The client brief
To represent Breville to the media on an on-going basis, positioning the brand as the designer of premium appliances for the professional user in the home 

The product
Breville is a comprehensive collection of premium home appliances
 
The campaign concept
Whilst keeping the media up to date on new product releases and servicing their requests, we are on the constant look out for opportunities for brand exposure for Breville. We also keep their brand front-of-mind with media by working on a monthly product focus - whether it be launching new products or promoting seasonal/ topical appliances. 

The outcome
Over $60,000 Media coverage is received each month
 
The Client said
“Product Placement quickly embraced our Company culture and brand personality. Elysia Shirtliff, our PR Account Manager has established a successful communications strategy in food, health and lifestyle magazines and websites to reach our target markets. We greatly value Elysia's experience and understanding of our business. Her skill in seeing PR opportunities and creative press kits has achieved great results, in particular new product releases. Product Placement has become part of the Breville New Zealand team.”
- Brett O'Neill, Managing Director - Breville Group New Zealand