Wattie’s Very Special Soup In-Store Sampling
Brief
Product Placement was tasked to plan and execute a national sampling campaign in Progressive and Foodstuffs supermarkets during Wattie’s Soup Month with the objective of encouraging customer to make an on the spot purchase, encourage future purchase, increase product awareness and enhance trade relationships.
Target market
Primarily female, general household shopper, aged 25+ years – new and [...]