Yellow Pages: The Taste of Yellow

Taste of Yellow

Product Placement was appointed to undertake a nationwide sampling campaign for Yellow Pages,for their quest to find ‘The Taste of Yellow’.

A guy called Josh was the chosen applicant to undertake the challenge- with his brief being that he could only use the Yellow Pages to find his suppliers and create the product for distribution. The whole journey can be followed at www.yellowchocolate.co.nz

Brief
Yellow Pages wanted to get the nation’s opinion in regard to the ‘Taste of Yellow’ so Josh was asked to come up with flavours of chocolate which he had to manufacture and produce samples of.Product Placement then took the chocolates out to the nation, and gained their opinion on their favourite ‘mystery flavour’ which represented the ‘Taste of Yellow’. Four mystery flavours of chocolates were sampled.
Delivery
Equipped with bright coloured ‘hot dog’ style trays for mobile sampling, pairs of our girls hit the city streets in Whangarei, Auckland, Nelson, Queenstown,Invercargill, Dunedin,Tauranga, Napier, Palmerston North, Hamilton, Christchurch and Wellington. Over
6,500 chocolates were sampled and eagerly scoffed around the country- and opinions varied hugely!
Our girls generated large crowds wherever they went. The Taste of Yellow was hotly contested and opinions recorded.
Summary
The Taste of Yellow campaign was a fun and interactive campaign that not only sparked people’s interest but enabled kiwis to be part of the creation of the Taste of Yellow.
We believe that Yellow Pages gained great depth of profile through this experiential campaign.We eagerly await the announcement of the real Taste of Yellow – the people have spoken!